So you wanna ____________
A series of seminars on topics drawn from and important to the independent arts sector.
2010 Series (presented in Melbourne, Gold Coast, Adelaide)
So you wanna do smarter more effective marketing
Stop ‘spray & pray’ marketing learn Value-based marketing for the arts
So you wanna use Social Marketing
Guest Rebecca Coleman on Facebook, twitter, email, blogs, foursquare
So you wanna drive social marketing technologies like a pro
Actually building and using them – laptops required
So you wanna develop business partnerships
Sponsors, producers, presenters…how to find them
So you wanna tour your work locally, nationally, and internationally
Who’s Who plus stories from people actually doing it
Presented with support from:
Comments:
“honest exploration of an
‘oh-so-often-ignored-and-marginalised-area’,
so sick of people just blowing smoke up my ass,
and so refreshing to hear about (and experience)
integrating arts and business skills.
No one ever told us at drama school
that we were creating arts businesses,
but that’s what we’re doing so this seminar was ace!”“going home tonight to put some things into practice
which will have an immediate result”
Effectiveness Feedback –
(combined from all surveys from all seminars in 2010)
100% agree: The topic is relevant to my business
100% agree: The information presented was of a high quality
100% agree: The information presented was relevant to my business
100% agree: I learned something new today
100% agree: I will be able to use the information presented today to improve my business
When asked, “when do you expect to see those improvements?”
78% said, 0-3 months
14% said 4-5 months
28 % said 1-12 months
0% said more than 12 months from now
