THIS EVEN HAS ALREADY HAPPENED
So You Wanna…effectively use Social Marketing
a full day seminar + training
with international expert
Rebecca Coleman
Rebecca Coleman, Canadian actor, writer, producer, theatre publicist and expert in social marketing for the arts, is guest presenter at the next Auspicious Arts Incubator Creative Industries training seminar for independent artists and small to medium sized arts organisations.
Rebecca literally “wrote the book”, on social marketing for the Arts. It is a best seller in the US, UK, Australia, Mexico and Brazil. Her workshops are in high demand throughout Canada. Rebecca has been running the influential blog The Art of the Business since 2007 and is the administrator for the Babz Chula Lifeline for Artists Society, the Chair of the Alliance Marketing Council, and handles the Media Relations for the GVPTA’s annual World Theatre Day celebrations, as well as administrating the World Theatre Day blog. Click here to find out more about Rebecca.
And she arrives just in time: Sydney Morning Herald - July 10, 2010.
“In a Nielsen poll, Australian social media use was deemed to be the highest in the world, ahead of the US, Britain and mainland Europe. Almost a third of arts consumers in Australia now use the internet to research a show or event, buy tickets, view art, listen to music or write blogs and share thoughts on social media, according to a recent report from the Australia Council for the Arts.” – Elissa Blake, ‘Geeks, tweets and bums on seats,’ Sydney Morning Herald - July 10, 2010.
Our social marketing seminars were stand-out successes last year and deal with the world of digital marketing (e-mail marketing campaigns, social networking through facebook and twitter, blogs. etc), focusing on which platforms to use and how to build anticipation for your show, manage expectations about your show and establish relationships with your audience. This year we bring in the big guns whereby you get the chance to hear from THE expert in social marketing for the arts about what works, what doesn’t and what’s next.
You will build a value based social marketing style campaign…right before your very eyes. Do smarter, more effective marketing by harnessing the power of email, web, trailers, facebook, pod casts, pre-program notes, venue amenities, twitter, packaged video, testimonials, SMS ruch tickets, referrals to other shows, surveys, forward to a friend and other viral strategies.
